Hi Fun Gs,
I recently attended an incredibly interesting digital fashion panel discussion hosted by the Fashion Innovation Agency. The lineup included a variety of VFX houses, such as ILM, Meta, Google, Browzwear and other creative technologists in the field. Topics ranged from AI and AR to the latest digital fashion projects and how digital fashion is currently performing as an emerging industry.
I managed to jot down 3 key points that resonated with me and share it with you all:
Think of AI as your co-pilot and right-hand man rather than your enemy. It’s there to support you in realising your creative vision. Many are still wary of AI as a tool and how it is set to disrupt current and future jobs. However, the panellists offered an alternative view, along the lines of how AI can be used to help democratise the fashion industry. This revolution in technology is not about axing people from their jobs but rather about cleaning up the industry through better waste management when it comes to consumer goods and other sustainable practices.
There is a growing appetite for virtual experiences. The ABBA Voyage virtual concert is a classic case in point. This project is estimated to rake in USD 2 million per week (which is insane!). There is clearly a desire for audiences to be a part of the experience instead of passively watching it on a screen.
The big question, of course, is whether the digital fashion hype is over. For some designers and collectors, this may be the case with the initial excitement taking a dip. Digital fashion brands are continuously finding new ways to swim (and not sink) until the mainstream technology market catches on. The technology is here to stay, however, with gaming platforms becoming more social. Take Roblox for instance. Their daily active user base is around 77 million so it is inevitable that digital fashion would end up on the platform.
If you are keen on hearing more about my thoughts on the current state of digital fashion, make sure to subscribe to my Patreon and gain access to the full video.
As a digital fashion artist, it’s interesting to see how the digital fashion industry is evolving. I’m constantly monitoring the space to see where my future digital fashion brand will go. If you guys have any extra thoughts on the digital fashion industry, then feel free to send me a message on Discord and we can chat there.
Free Resource:
If you haven’t accessed the free PDF then it’s here for you to download:
Since you guys enjoyed my last PDF so much). I’ve created a “Making your first digital garment” guide which shows you step-by-step how to make a T-shirt from scratch and there are some basic blocks to help you create trousers, skirt and dress.
You can access the PDF here: https://stephyfung.gumroad.com/l/makingyourfirstgarment
Twitch Streams
Just in case you didn’t know, I also do weekly Twitch streams every Wednesday at 9pm BST.
Make sure to tag along if you are keen on watching my digital fashion creation process live. It’s always a ton of fun and everyone is welcome!
★ Stephy Fung ★
IG | Twitter | Tiktok | Youtube | Twitch | Patreon | Discord | NFTs
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